Monday, December 10, 2007

1, 000, 000


This tract, published by Living Waters, is actually quite clever so far as appearance goes. It looks like a million-dollar bill, and if you don't look closely you might never realize it is a tract at all. Unfortunately, the innovation stops there. Once you get past the novelty of this tract's appearance, it's a case of deja vu.

While one side of this tract is devoted entirely to the image of being a $100000 bill, the other side has fine print typed around the edge. "The million-dollar question: Will you go to Heaven?" the first line reads, before accusing the reader of being "a lying, thieving, blasphemous, adulterer-at-heart" who "will end up in Hell." As always, the assumption of Biblical accuracy and interpretation overrides any common sense.

Worse still, this insulting message isn't even made easy to read. Like I said, the type is small and printed all the way around the edge. You have to turn this thing over in your hands one full time to get to the bit about Jesus saving you, although only a half-turn is required to get to the blasphemous adulterer part.

Overall, this tract is a cute gimmick that, in the end, fails to pay off. The real million-dollar question is, what will the folk at www.livingwaters.com come up with next?

Likely to Convert - 0
Artwork - 7
Ability to Hold Interest - 2
Unintentional Hilarity - 2
Level of Disturbing or Offensive Content - 0

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